What We Learned from WeChat Luxury Campaigns in 2019
WeChat Mini Programs were widely adapted among luxury brands in 2019. The ‘app within an app’ allows brands greater ability to customize content and access to data analytics. From Armani Beauty to Celine, here are Jing Daily’s most innovative and engaging luxury campaigns on WeChat in 2019. For more of our 2019 year in review analysis, read on here. 1. Most tech-savvy The cosmetics line from Italian house Armani, in partnership with L’Oreal, was the…