Diesel has become the latest fashion company to join the Better Cotton
Initiative (BCI), a global not-for-profit organisation behind the largest
cotton sustainability programme in the world.
The BCI helps by training farmers to grow cotton more sustainably,
focusing on how they can use water efficiently, care for the health of the
soil, reduce the use of harmful
chemicals and apply decent work principles. Between 2018 and 2019, the
organisation licensed over 2 million farmers from 23 countries on five
continents, who were responsible for producing 22 percent of the world’s
cotton.
Diesel’s commitment to the organisation follows the launch in January of
the Italian fashion label’s ‘For Responsible Living’ sustainability goals.
The brand has committed to sourcing at least half of the cotton it uses
as ‘more responsible cotton’ by 2025 – this includes cotton sourced as
Better Cotton, recycled and organic cotton.
In February, Diesel announced it had joined the Fashion Pact, a global
coalition of fashion and textile businesses committed to environmental
goals.
Photo credit: Diesel, Facebook
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