Fashion

Off-White launches ‘I Support Young Black Businesses’ initiative

Virgil Abloh and Off-White have announced an ongoing commitment to the
Black community with the launch of a quarterly fundraising programme, ‘I
Support Young Black Businesses’.

The project will raise funds for organisations chosen by Abloh and his
team to support the Black community, explained the brand in a press
release, by selling items where 100 percent of proceeds will go to the
organisation selected each quarter.

The first round of quarterly fundraising will launch with the sale of
Off-White’s autumn/winter 2020 ‘I Support Young Black Businesses’ T-shirt
and hoodies, which first appeared during the brand’s catwalk show in
January 2020, worn by tap dancer Cartier Williams who gave an opening
performance.

The apparel, available now on Off-White’s website will raise funds for
Chicago CRED, which stands for ‘Create Real Economic Destiny’, an
organisation Abloh has partnered with since 2017 in his home city and is
focused on reducing gun violence.

In addition, Off-White is kicking off a paid internship programme in
Milan this September for young Black people who want to establish a career
in the fashion industry.

These are the latest initiatives from Abloh to support the Black
community, who last month raised 1 million US dollars to support the next
generation of Black fashion leaders through his ‘Post-Modern’ Scholarship
Fund, which will be managed in partnership with the Fashion Scholarship
Fund (FSF), the fashion-oriented education and workforce development
nonprofit in the US.

Images: courtesy of Off-White

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