Luxury 2030: The Rise of the Personal Luxury Experiences
In the first three parts of this series, we discussed the major changes the luxury market will see over the next decade. It’s important to note that luxury’s main principles won’t change, but the rise of Generation Z as the most important customer group — along with rapidly changing consumer preferences towards individuality — will make the expression of luxury look very different in the future. In 2020, the consumer’s perspective is often left out…