Click:Chicken bag making machine
In a break from tradition to mark a tumultuous
year, the British Fashion Council’s (BFC) annual awards on Thursday honoured
20 individuals and brands, including Chanel and Burberry, who “led change in
the industry”.
The honourees, revealed in a video posted online, were recognised for their
contribution to one of four categories — community, creativity, environment
and people — with many honoured for their contribution during the coronavirus
pandemic.
They included French fashion house Chanel, which “moved manufacturing to
support the production of PPE” and British giant Burberry, which joined the
coronavirus fight by repurposing its trench coat factory to make non-surgical
gowns.
More than 800 members of the international fashion industry were asked to
nominate who they thought should receive an accolade, with the list being
whittled down to a final 20.
Indian actress Priyanka Chopra Jonas was among those presenting the awards,
as was Formula One great Lewis Hamilton.
Other honourees included London-based designer Michael Halpern, whose
tribute at London Fashion Week to frontline health workers and contribution to
the production of PPE was called “inspiring and extraordinary”.
The people category recognised those who encouraged “equal, diverse,
empowered workforces from head office to supply chain and shop floor.”
They included New York-based designer Aurora James, who was honoured for
her campaign calling on retailers to commit to dedicating 15 percent of their
shelf space to black-owned brands, while others received accolades for their
work with Black Lives Matter.
British big-hitter Stella McCartney was honoured in the environmental
category for having “raised the bar for the industry as a whole with
creativity and sustainability shaping the brand’s DNA.”
Fellow British designer Jonathan Anderson, founder of the JW Anderson
label, picked up an award in the creativity category, for those who have
“defined the shape of global fashion.”
“This year, Jonathan Anderson redefined the possibilities of what a show
can be with Covid-19 restrictions by pioneering show-in-a-box and
show-on-the-wall concepts for both JW Anderson and Loewe,” said the BFC.
“The collections were a defiant celebration of fashion and craft.”
The Fashion Awards is the annual fundraiser for the BFC Foundation.(AFP)