Canada Goose has created a new purpose platform to bring its
sustainable and value-based initiatives to every aspect of the
company’s operations.
Called Humanature, the platform will be the driving force behind
the brand’s commitments. These commitments include the Sustainable
Impact Strategy to keep the planet cold, and philanthropic endeavors
designed to build culture and invigorate communities.
“The role of business has evolved – in today’s world, driving
meaningful change is just as important as the bottom line,” Dani
Reiss, Canada Goose president and chief executive officer, said in a
statement. “We are steadfast in our commitment to strengthening our
communities, protecting our planet and working towards a future for
generations to come. Since 1957, we have been trusted to protect
people from the elements and to keep them warm; now, through
Humanature, we are taking warmth to an even deeper societal
level.”
The Sustainable Impact Strategy is Canada Goose’s commitment to
reach net zero direct and indirect greenhouse gas emissions by 2025,
eliminate single-use plastics in all owned or controlled facilities by
the end of this year, as well as several additional targets.
The Humanature platform also includes the brand’s initiatives such
as its Standard Expedition Parka, made from recycled and undyed
fabrics, lining and interlining, 100 percent responsibly sourced down
and reclaimed fur.
Image: Canada Goose