Karl Lagerfeld’s eponymous label is teaming up with three DJs for its
latest collection to celebrate the late designer’s love for music and
support for young talent.
The Parisian label is working with Siobhan Bell, Chelina Manuhutu and
Tokimonsta on the Karl Lagerfeld x Music collection. Each has edited their
favourite looks from the Karl Lagerfeld AW20 collection and curated a
bespoke playlist for the designer to be featured on their individual
Spotify accounts.
Each edit also reflects the DJs’ individual style, with Siobhan Bell
selecting a streetwear look, Chelina Manuhutu opting for a sporty-chic
aesthetic, and Tokimonsta choosing a more laid back vibe. The edits will
also be complemented by dedicated merchandise with exclusive logos and
imagery of the DJs.
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The collection has pre-launched exclusively on Zalando and will soon
after be available on the Karl Lagerfeld website.
“This project celebrates powerful creatives who showcase their
individuality,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “For us it’s
an exciting way to continue honoring Karl’s love for collaboration and
music in particular. We are inspired by how each DJ expresses her own
personal style, distinct sound and original inspirations, and connects with
her audience in a unique way.”
Photo credit: Siobhan Bell, courtesy of Karl Lagerfeld