Sinclair Broadcast Group has agreed to air a commercial from a progressive watchdog that’s critical of the broadcaster’s actions.
But Allied Progress called foul Sunday.
Sinclair began running the 30-second spot with a 15-second defense of Sinclair, followed by the Allied Progress 30-second ad, and then another 15-second of Sinclair’s voiceover: “The misleading ad you just saw focused on a brief promotional message that simply said we’re a source for truthful news. It ignored thousands of hours of local news we produce each year to keep you informed. The ad was purchased by a group known for its liberal bias, and we hope you won’t buy into the hysteria and hype.”
The unusual move comes one week after Sinclair Broadcast Group, the nation’s largest television owner, faced mounting scrutiny for its mandatory scripted segments echoing President Trump’s talking point sand pending mega-merger with Tribune Media.
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Allied Progress announced on Thursday it’s six-figure ad buy.
In response, Allied Progress released the following statement Sunday from its executive direct, Karl Frisch:
“When we bought airtime with Sinclair we didn’t think they’d respond by admitting they actively push a partisan agenda. But that’s essentially what they’ve done by attacking Allied Progress for a supposed ‘liberal bias’ while simultaneously claiming they want viewers to hear the other side in their response.”
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