Primark launches its first mobile gaming app, Primark Legends.
“Primark Legends is a fun, fast-paced, shop assistant simulator where
you’ll take the role of a new member of the Team in Primark’s first digital
shop and attempt to stay on your feet as a busy day unfolds,” Primark
said.
The goal of the shop assistant is to help customers find an outfit while
making sure shelves are tidied, spills are cleaned up and the shop is
stocked with products.
The game is split intothree levels which aim to reflect real life
scenarios in busy Primark stores: beginner, intermediate during a weekday
and challenge during the weekend.
A growing number of as a way to engage with consumers, from storied
luxury houses like Gucci and Burberry to sportswear giants like Nike and
Adidas.