The British Fashion Council (BFC) has revealed the provisional line-up
for the upcoming London Fashion Week (LFW) taking place between 17 and 22
September.
The co-ed event will be a mix of digital and physical events and feature the likes of
Burberry, Richard Quinn, Matty Bovan, Emilia Wickstead, Rixo, Phoebe English and Bianca Saunders.
Like other international fashion weeks, LFW was forced to cancel its
physical event in June following the outbreak of the Covid-19 pandemic. BFC
instead launched its first gender neutral, entirely digital format between
12 and 15 June. The three-day catwalkless event comprised films, video discussions and
workshops, among other things, hosted by designers, creatives, artists and
brand partners.
However, under government social distancing guidelines, the upcoming
hybrid LFW will be able to once again host physical shows
paired with digital activations on londonfashionweek.co.uk.
LFW to host physical shows for first time since pandemic
The provisional calendar has been split into three sections: those
showcasing purely physical shows, those showcasing digital and physical
shows, and those showcasing purely digital shows (the majority).
Brands and designers showcasing in physical-only formats are: Amanda
Wakeley, Roksanda, Sharon Wauchob, Simone Rocha, and the University of
Westminster Menswear.
Brands and designers showcasing in digital and physical formats are:
Bethany Williams, Bora Asku, Burberry, David Koma, Emilia Wickstead, Emilio
de la Morena, Erdem, Eudon Choi, Feng Chen Wang, Halpern, Margaret Howell,
Mark Fast, Osman Yousefzada, paria/Farzaneh, Paul Costelloe, Preen by
Thornton Bregazzi, Pronounce, Richard Malone, Supriya Lele, Temperley
London, Victoria Beckham.
Brands and designers showcasing in digital-only formats are:
16Arlington, 1X1 Studio, 8ON8, Accidental Cutting, Ahluwalia, Alexander
White, Art School, Bianca Saunders, British GQ, Charlotte Knowles, Choose
Love, Constanca Entrudo, Danshan, Edeline Lee, Edward Crutchley, Eftychia,
Evening Standard, Fashion Zoo, gu_de, Hill and Friends, Hillier Bartley,
Jamie Wei Huang, JD.com, Inc, Joor, Jordanluca, Kaushik Velendra, Kikiito,
Lavazza, Luna Del Pinal, Lupe Gajardo, Lyph, Marques ‘ Almeida, Marrknull,
Matty Bovan, Maxxij, Mercedes-Benz, Misa Harada, MTV, Natasha Zinko x
DuoLtd, On|Off Presents…, Otiumberg, palmer//harding, Phoebe English,
Qasimi, Raeburn, Richard Quinn, Rixo, Robyn Lynch, Roker, Sonia Carrasco,
Stephen Jones, Susan Fang, Tiger of Sweden, Tiscar Espadas, Toga, Toni&Guy,
Typical Freaks, Underage, Vinti Andrews, and Xander Zhou.
As Covid-19 social safety measures are being eased across the world,
fashion weeks are taking their first timid steps back into the physical
realm. Earlier this month, Copenhagen Fashion Week merged physical and digital
aspects for its 72-hour long hybrid showcase, which included a mix of
classic catwalk staging, video presentations and panels talks. Similarly,
New York Fashion Week and Milan Fashion Week will be launching physical and
digital hybrid shows next month.
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Photo: Erdem SS19, Catwalkpictures