Manchester-based fast-fashion e-tailer, ISawItFirst has unveiled a
collaboration with fashion and beauty influencer, Mariam Musa.
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After featuring in the very first ISawItFirst x Love Island advert and
creating styling videos over the past two years, this collaboration marks
Musa’s first solo collection with the online retailer.
The collection, stays true to the YouTube influencer’s style, explains
the brand and features 52-pieces including dresses, knitwear, coats and
shoes. Prices range from 8–50 pounds.
On partnering with ISawItFirst, Musa said in a statement: “Having this
collection with ISawItFirst has been such an overwhelming but exciting
experience for me. It has been the perfect example that hard work honestly
does pay off.
“This collection is a clear reflection of my character, a fun, silly,
fashion-loving girl! I’m very excited to share this with all my supporters
and to everyone I know. I hope everyone feels as happy and confident in
these pieces as I do. I also hope that this might be the small boost black
girls in the UK need to keep pushing and know that nothing is too big or
too crazy to achieve.”
Leanne Holmes, brand director at ISawItFirst, added: “We are so excited
to finally have our very own collection with Mariam and it has been an
absolute joy working together for the past two years. This exclusive
collection has been months in the making and what a journey it has been. We
can’t wait for all of Mariam’s fans and our loyal customers to finally see
what we’ve been working on together.”
Images: courtesy of ISawItFirst