Jason Wu has forayed into the floral industry. The designer has
teamed with floral provider 1-800-Flowers to create an exclusive
assortment of bouquets inspired by his signature aesthetic seen in his
womenswear.
Called the Jason Wu for Wild Beauty collection, the bouquet series
features five trendy floral arrangements that can now be ordered
nationwide. Each arrangement demonstrates the same femininity and
refined design influences as Wu’s fashions.
“Playing a role in the intimate decision of what one chooses to
wear each day is such an important part of what I do,” Wu said in a
statement. “To extend this concept to the graceful details people
bring into their homes is an honor. This collection with
1-800-Flowers.com is especially meaningful to me because of my
lifelong love of flowers. Floral elements continuously inspire me and
have been a consistent theme throughout my entire career. I’m thrilled
to celebrate the beauty of flowers in this new and special way.”
Each bouquet comes with a custom hangtag with a QR code that allows
customers to visit a mobile web experience showing backstage footage
from both a photoshoot for the collaboration and Wu’s Fall 2020 New
York Fashion Week event.
“We are excited to not only share these beautifully crafted
arrangements with our customers, but to engage them with distinctive
content that provides insights into Jason’s design influences and
more,” commented Valerie Ghitelman, vice president of product
development and design for 1-800-Flowers.
Image: 1-800-Flowers