British heritage brand Belstaff has launched a limited edition charity
T-shirt to raise funds for NHS Charities Together to highlight the efforts
of frontline workers in the fight against coronavirus.
The NHS Heroes T-shirt showcases Belstaff’s iconic Phoenix logo, which
represents resilience and determination, transformed into a distinctive NHS
blue colour-way.
The usual T inside the Phoenix, historically representing the brand’s
iconic Trialmaster jacket, has been replaced with a heart containing ‘NHS’,
while across the back, a slogan reads, ‘Belstaff thanks the heroes of the
NHS’.
The unisex classic-cut design retails for 45 pounds with 100 percent of
the gross profits going directly to NHS Charities Together, a federation of
over 250 charitable organisations that support the National Health Service,
its staff, volunteers and patients.
Image: courtesy of Belstaff