Seventeen new participants have joined the Ellen MacArthur
Foundation’s Jeans Redesign project. Intended to change the industry
standard for jeans production to reduce waste and pollution, Jeans
Redesign is composed of denim experts and companies committed to the
cause.
Banana Republic, Wrangler, Balzac Paris, Icicle, Organic Basics,
Seventy + Mochi, Triarchy and Unspun have just signed onto the
project, along with nine fabric mills, laundries and garment
manufacturers. These new signatories join more than 50 other
organizations that have already committed to the cause.
Participating brands work together to transform production in line
with guidelines for a circular economy. The goal of the Jeans Redesign
project is to create denim in a way that increases the longevity of a
pair of jeans, allows denim to be recycled and promotes production
that is safe for both the environment and garment workers.