From catwalk to Spotify, British fashion house Alexander McQueen has
launched a new initiative ‘McQueen Music’ to allow its fans to stream music
taken from its iconic fashion shows in their homes.
Launched as part of its programme to help its fans deal with life
indoors amid the coronavirus pandemic, the Alexander McQueen Spotify
channel follows on from its that was launched to
“inspire and initiate creative conversation,” through a series of design
tutorials on its social media.
‘McQueen Music’ launches with the music curated by John Gosling, who has
been responsible for the McQueen show soundtracks for more than twenty
years, and so far, the brand states he has edited a nine-hour selection,
ranging from orchestral numbers to techno-pop songs all of which featured
in previous McQueen catwalk shows.
The luxury label also added that it is working with more collaborators
including Isobel Waller Bridge and the London Contemporary Orchestra, who
respectively composed and performed the live soundtrack specifically for
the McQueen spring/summer 2020 women’s show last October, to create further
playlists and record new music for the brand to share in the near future.
There are currently two playlists, featuring over 40 songs, including
Mozart’s Piano Concerto No. 23, Philip Glass pieces from The Hours
soundtrack, and Isobel Waller Bridge’s ‘Arise’.
Image: courtesy of Alexander McQueen
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