The fashion industry is striking back at the coronavirus. While
retailers globally are facing the effects of the current pandemic in
store closures and economic upheaval, brands are still finding ways to
join the effort in repairing damages.
Everlane has just announced that it will donate all profits from
its 100 Percent Human collection to Feeding America’s COVID-19
Response Fund. This fund provides support to communities impacted by
the pandemic using Feeding America’s network of 200 food banks across
the U.S.
100 Percent Human is among Everlane’s more accessible collections,
with pricing ranging from 25 dollars for T-shirts to 48 dollars for
sweatshirts. The unisex collection was originally launched in 2017 to
support human rights through the ACLU. Pieces in the collection are
made from cotton with the text “100 percent human” printed on
them.
Since the effects of coronavirus have hit the U.S. market, Everlane
has been offering consumers sales through its online store, despite
previously having followed a policy of no sales. It will offer a new
promotion each week for the foreseeable future.
Photo credit: Everlane
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