Department store John Lewis has announced that it is expanding its
fashion buyback service, following the successful pilot in its Oxford
store.
The initiative, announced in October 2019, is aimed at addressing the
increasing volumes of clothing being sent to landfill and allows customers
to “responsibly pass” on unwanted clothes.
The retailer is now expanding the buyback clothing pilot to five more
John Lewis shops in Southampton, Birmingham, Cheadle, Cambridge and
Bluewater, and one Waitrose shop, in Cheadle Hulme.
The trial in Oxford was originally planned to last for six weeks but has
been extended “indefinitely,” explained John Lewis in a statement.
The shops taking part in the trial will accept all preloved items from
any womenswear and menswear brands stocked at John Lewis and Partners. To
take part, all customers just need to show their ‘myJohn Lewis’ or
‘myWaitrose’ card or sign up on the spot for a loyalty card for free.
Customers will receive 3 pounds per item, up to a maximum of three pieces
of clothing, off a purchase made that day.
Milly Cunningham, partner and senior sustainability manager at John
Lewis said: “We had a great response from customers in Oxford so we want to
test this service in other areas of the country and in our sister company
Waitrose.
“We feel we have a responsibility to make it easy for our customers to
ensure the products they buy from us have a long life after they no longer
have use for them. We guarantee that none of the items we buyback will end
up in landfill.”
John Lewis expands scheme to combat clothing waste to five more stores
and one Waitrose store
With an estimated 300,000 tonnes of clothing sent to landfill in the UK
each year, through this trial John Lewis and Partners guarantees that all
clothes brought in will be mended or reworked into a new item, resold, or
recycled into new products.
John Lewis and Partners also operates a ‘BeautyCycle’ service that
allows customers to recycle beauty product packaging. This initiative was
introduced to 36 shops across the UK at the end of last year and has so far
diverted over 80,000 items of packaging from landfill. Customers who bring
back five empty beauty items or more are given 5 pounds off any beauty
purchase made that day.
This is the latest initiative from John Lewis, . The product-focused advertising campaign, named ‘Spring: we’ll
help you style it’ focuses on the “very best of the department store’s
offering” covering home, fashion, and for the first time in its TV
campaign, beauty, with the aim of bringing to life the retailer’s
“viewpoint for the season across all categories”.
John Lewis and Partners operates 50 shops across the UK, 36 department
stores, 12 John Lewis at home and shops at St Pancras International and
Heathrow Terminal 2, as well as Johnlewis.com.
Image: courtesy of John Lewis and Partners
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