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British lingerie brand Janet Reger has signed a new global licensing
deal with Hong Kong-based Hoplun, one of the World’s largest lingerie and
swimwear producers.
The move the brand explained in a statement will allow the 50-year old
London-based label to “democratise its lingerie offer on a global scale”
with its new diffusion line, Janet Reger Rouge.
Described as “age agnostic”, Janet Reger Rouge covers four design
stories and spans 36-pieces, all aimed at contemporary women, with an
offering of briefs, tangas and big knickers that are complimented with
statement bodies, lace cami tops and a dramatic off-the-shoulder
bustier.
The diffusion line, which is being priced at the affordable luxury
consumer, also has a focus on attention to detail, fit and function along
with the use of soft fabrics and sophisticated lace to help it “stands
apart from any other lingerie offer on the market today,” added the
lingerie brand.
Commenting on the deal Aliza Reger, chief executive at Janet Reger said:
“Hoplun’s expertise and manufacturing capabilities paired with the Reger
heritage make the perfect partnership.
“I am delighted to work with Erik and the Hoplun team and look forward
to sharing the collection later this year.”
Erik Ryd, chief executive at Hoplun added: “It’s amazing to think that
over 50 years ago Janet Reger was the first lingerie brand that really
celebrated being a woman. This ethos still exists today and we are excited
about both the collaboration and the opportunity to bring the Janet Reger
Rouge brand to new, global markets.”
Images: courtesy of Janet Reger
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