Contemporary fashion label Kenzo has unveiled a new logo as it looks to
“write a new chapter in its history” with the arrival of Portuguese
designer Felipe Oliveira Baptista as its new creative director.
The newly updated Kenzo logo has been designed ahead of Baptista’s first
collection for the label, which will be presented during women’s Paris
fashion week, and aims to showcase the brand’s spirit while remaining
“enthusiastic, nomadic and open to the world, honouring the universe of its
founder Kenzo Takada”.
In a short statement, Kenzo added that the updated brand logo will be a
“new graphic, contributing to the very signature of each collection” with
the aim of “breathing fresh energy into Kenzo’s legacy”.
The graphic logo, which the brand describes as a crucial part of its
visual identity, has been designed as a construction game, “as its ability
to be transformed leaves room for creative expression”.
Image: courtesy of Kenzo