Trendstop brings FashionUnited readers a first look at the key catwalk
collections inspiring menswear print direction for Spring Summer
2020.
The Trendstop team give FashionUnited readers an exclusive look at three
essential print themes direct from the international runways.
Experimentations with print and pattern see designers visit everywhere from
the wild outdoors to alternative realities. Our curated print and graphics
reports and dedicated image galleries evaluate each trend’s commercial
value and longevity, giving you the best possible basis for your decision
making into Spring Summer 2020 and beyond.
This week Trendstop present three SS20 trends informing menswear print and
pattern. Virtual universes meet retro nostalgia in the youthful Video Game
Worlds while extreme outdoor pastimes enhance the performance aesthetic of
casualwear in Inspired by the Outdoors. Softly Considered Blockings
reinvents a bold statement print theme into easy-wear renditions.
Video Game Worlds
Print heads into the virtual world of computer graphics and gamers as
digitized cartoon landscapes and lifestyle motifs are splashed across
statement separates and suiting. Sim-like locations and sci-fi inspired
renderings in bold colour combinations have a playful appeal that mixes
futuristic themes with childhood nostalgia references.
Spring Summer 2020.
Softly Considered Blockings
Colour blocking is given a soft and subtle rework for spring with geometric
shapes rendered in gently washed pastel hues. Pale tonal shades offer a
wearable take on all-over print effects and placement graphics. Applied to
shirts, shorts and suiting, lighter blockings transcend both casual and
formal categories.
Zegna, Facetasm, all Spring Summer 2020.
Inspired by the Outdoors
Placement graphics take inspiration from outdoor brands and their motifs to
channel a performance aesthetic. Mountain renderings and climbing
references imbue apparel and accessories with an extreme sports feel while
functional components and branded materials are referenced via visible
label prints.
Phipps, all Spring Summer 2020.
Exclusive Offer
FashionUnited readers can get free access to Trendstop’s Fall Winter
2019-20 Key Print Directions, featuring all the must-have prints from the
catwalks. Simply click here to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies for
fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.