Fendi has collaborated with legendary perfumer Francis Kurkdjian to
launch the first-ever fragrance-infused bag, which it unveiled during Art
Basel Miami Beach 2019.
The innovative concept is multi-sensory, explained Fendi, where the
special ‘FendiFrenesia’ fragrant blend has been made a “three-dimensional
distinctive creation where touch, smell and sight take on all new meanings”
as the fragrance has been influenced directly into the leather of the
iconic Baguette bag.
“Fendi has always been experimenting, especially on accessories and with
a bag like the Baguette, which was conceived as a manifesto of
individuality, the first accessory to have its own name,” explained Fendi
creative director, Silvia Venturini Fendi. “The idea of having also a scent
dedicated to this bag would make it even more special and unique. A bag is
something so feminine, like the best friend of a woman, she holds all her
life in it, her secrets. And a fragrance is something that is really one of
the most personal things for a woman.”
What does the bag itself smell like? Well, according to the perfumer it
is a “gender fluid” eau de parfum with “leathery and musky notes” that
reflect the “nobility and fluidity” of the leather used for the Baguette
bag, and the patent technology used means that the scent will last for up
to three years.
Fendi introduces first-ever fragrance-influenced handbag
Perfumer Francis Kurkdjian, added: “Out of love for fine craftsmanship
and for my profession, I modernised a technique invented by 12th-century
master glove maker-perfumers, successfully bringing it back to life.
“Today, this technique strikes a special cord with Fendi, thanks to a
collaboration which has led us to join forces around shared values and a
common aesthetic.”
To showcase the innovative fragrance-infused creation, Fendi introduced
the new Scented Baguette and Nano Baguette bags in the luxury label’s
iconic yellow hue. Each of the bags also houses a 5ml bottle of
‘FendiFrenesia’, which the Italian brand states can be “worn on the skin or
vaporised on a card subtly hidden inside the bags to restore and enhance
all the lightness of its olfactory shine”.
The mini-format, Scented Nano Baguette is available online now in the
UK, Europe and US, priced 430 pounds/ 630 US dollars, while the
FendiFrenesia Scented Baguette is exclusive to the Fendi Miami Design
District boutique.
Images: courtesy of Fendi
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