The Hugo x Liam Payne capsule collection has been launched at an
experimental event during Berlin Fashion Week.
The FW19 capsule is the first to be designed by the pop artist and
former One Direction member back in April, and also marks Hugo’s
first global collaboration in the world of music.
The collection features clothing, footwear and accessories that blur the
line between formalwear and athleisure, featuring pieces that “breathe new
life into the current trend for streetwear.” The collection features a
number of design references to his first tattoo: the black chevrons on his
right forearm. These include a sleek bomber jacket with metal chevron
detailing at the zip; drawstring tailored pants trimmed with a
tattoo-themed motif; and a hoodie printed with reflective chevron
artwork.
Launched on 4 July, the collection will be available to shop exclusively
on Instagram for the first 24 hours, and online and in the Hugo Amsterdam
and Antwerp stores in the Netherlands from 5 July onwards.
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Photo credit: Hugo