Canada Goose is looking for help from Inuit designers fro its
social entrepreneurship project. The Canadian apparel brand is
currently looking for 20 designers from the four regions of Inuit
Nunangat to each create a capsule collection of five parkas.
This project is part of Canada Goose’s ongoing social
entrepreneurship mission, Project Atigi, on which the brand has
partnered with Inuit Tapiriit Kanatami (ITK), an organization that
aims to better the health and wellbeing of Inuit in Canada. Building
upon a company commitment to Canada’s North, Project Atigi was created
to celebrate Inuit craftsmanship while creating entrepreneurial
opportunities.
“The talent that Inuit designers possess extends across Inuit
Nunangat and the art of making parkas has been part of our culture for
thousands of years,” Natan Obed, President of ITK, said in a
statement. “By partnering with Canada Goose and expanding this
initiative, it raises awareness of the incredible talent of our
designers and allows us to share more of our culture and craftsmanship
to the world in a way that protects and respects Inuit intellectual
property and designs.”
Canada Goose plans to showcase 100 parkas made from the 20 Inuit
designers featured in the next wave of Project Atigi. The proceeds
from the sale of each parka will be returned to Inuit communities
across Canada with the help of ITK. Previous proceeds from past
Project Atigi work was distributed equally between the four Inuit
regions, going towards craftsmanship and training programs.
The upcoming series of Project Atigi capsule collections will
release in early 2020 through global Canada Goose stores and its
e-commerce site.
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