Month: March 2019

FIRST THINGS FIRST: Through a collaboration with YouTube’s newly formed Fashion & Beauty team, Dior provided unprecedented access to a handful of YouTubers during Paris Fashion Week. Beauty and fashion creators Tanya Burr, Wengie, Jackie Aina, Dulceida, Lucy Moon and the Merrell Twins have been given the inside track to Dior. The new alignment is part of the brand’s continued commitment to digital innovation. For starters, they were decked out in Dior for the house’s ready-to-wear show…

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PICTURE PERFECT: Kaia Gerber has been named the new YSL Beauté makeup ambassador, WWD has learned. “To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup,” the model said. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.” “Kaia is a blossoming talent with a unique sense of style and a stunning beauty,” said Stephan…

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THE BUDDY SYSTEM: Abercrombie & Fitch Co.’s Hollister brand has joined forces with 18-year-old Natalie Hampton and her antibullying app, Sit With Us. Hampton, a victim of bullying herself, created the app when she was 16 to help students find allies and lunch buddies at school. The app now has more than 100,000 users in eight countries. The partnership acknowledges Hollister’s 2018 support of National Bullying Prevention Month. This year represents the brand’s sixth antibullying campaign.…

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ON HER OWN: In the few hours since First Lady Melania Trump touched down at the Kotoka International Airport in Ghana’s capital Tuesday morning, she hit the ground running. The first lady attended a red-carpeted welcoming ceremony, visited a hospital, joined the First Lady of Ghana Rebecca Akufo-Addo for a private tea and met with U.S. Embassy officials. At the start of a four-country tour, she appeared to be in high spirits, greeting the crowd…

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FAST TIMES: Berluti and Ferrari celebrated the launch of their limited-edition line of shoes with a cocktail during Paris Fashion Week at the Berluti store on Rue du Faubourg Saint-Honoré in Paris. Guests including gallerist Larry Gagosian, French actor Lambert Wilson and ballerina Marie-Agnès Gillot joined hosts Antoine Arnault and John Elkann at the event on Monday evening, where a Ferrari motor was displayed like a sculpture. It turns out Arnault, chief executive officer of…

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ROLE PLAY: Ever a Who’s Who of leading ladies front row, Tuesday’s Miu Miu show was no exception. Juliette Lewis shared her excitement about her role alongside Jennifer Garner and David Tennant in the HBO series “Camping,” due out in two weeks. “It’s really fun and wild and crazy,” she said before being ushered to her seat. “I play the wild card.” A shaved-headed Dree Hemingway had just wrapped “Run with the Hunted,” which she…

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ABOUT TIME: Louis Vuitton has been polishing its sustainability credentials for years, although it’s largely kept quiet about its accomplishments. That changed this week when Positive Luxury, the London-based organization that vets and promotes the most sustainable luxury lifestyle businesses, awarded the French brand its Butterfly Mark. Vuitton can display the interactive trust mark online, with customers able to click and see a full breakdown of the brand’s efforts and achievements as verified by Positive Luxury.…

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BIG IN JAPAN: Playing alleged ax murderer “Lizzie Borden” isn’t Chloë Sevigny’s only leading role — she also appears in Tatras’ first U.S. advertising campaign. Started in 2000 in Tokyo, the outerwear label is currently sold in 15 countries internationally. In a phone interview Tuesday, chief executive officer Masanaka Sakao said the U.S. market is integral to international growth. Earlier this year, Tatras opened its first freestanding store in Europe — a boutique in Milan’s…

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SHOP NOW, STYLIST LATER:  Women can now shop Cabi online. The new e-commerce site launched last month in the U.S., the U.K. and Canada. Before the new site became available, prospective customers were able to browse online, but could not purchase directly from the site. Clients who already were working with a Cabi stylist were able to make online purchases, but only through their stylist’s personal Cabi web site. In the updated iteration of the site,…

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FIGHTING HARASSMENT: Models in California now have a little more legal reenforcement thanks to the passage of the Talent Protections Act, which was created to fight sexual harassment and eating disorders. While not designed solely for models, the law is geared for the state’s fashion and entertainment industries. California Gov. Jerry Brown signed it into law Sept. 30 and it will take effect in January. The Model Alliance, the New York-based organization that champions models’…

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