Month: September 2021

Key Takeaways: Price points are generally high for premium products. Yet, they can help assure consumers that New Luxury is frequently still within financial reach. Chinese consumers are attracted to brands that feel special. This specialness is at the core of New Luxury, and consumers anticipate stores like these to embody innovation. Consumers are likely to reject New Luxury brands that look like they were intended for the masses, as they seek aspirational lifestyles. The…

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What Happened: This summer, Call Me By Fire (披荆斩棘的哥哥) became one of China’s most popular reality shows after multiple idol-casting shows were canceled by authorities due to explosive celebrity scandals and toxic fan culture. The hashtag for the show on Weibo garnered over 637 million views ever since it premiered on August 12 — a massive amount of social traffic. The newly released program, featuring actresses and male musicians in their thirties, forties, and even…

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Key Takeaways Video sharing site Bilibili reported a 72 percent increase in net revenue and a nearly 40 percent increase in average monthly active users in the second quarter of 2021 .One of Bilibili’s key value propositions is its ability to leverage the trends that matter to younger consumers in China. While beauty brands have successfully added Bilibili to their marketing mix, the young age of the average Bilibili user raises the question whether luxury brands…

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What Happened: Mytheresa is the latest luxury retailer pledging to go fur-free, starting in the spring/summer of 2022. The German retailer will begin the process of phasing out its surplus inventory by the end of 2022. Fashion United reports that Mytheresa’s ban covers both exotic fur and fur from factories and farms that breed and kill undomesticated animals for fashion. The ban does not affect leather, shearling, sheepskin, or cattle fur. “At Mytheresa, we believe…

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