China’s New Sponsored-Post Model Crushes Counting “Likes”
Traditional advertising is being outperformed these days. This stems from the fact that traditional marketing strategies, including counting “likes,” no longer resonate with most consumers, while younger consumers consider content marketing to be much more genuine, honest, and real. According to the quantitative study Storytelling: The Current State of Branded Content, “consumers perceive branded content as being more consumer-centric because it is less about selling products and more about providing value to consumers.” Additionally, marketers…