Men & Make Up: The Untapped Beauty Market in China
In a market as saturated and competitive as the Chinese beauty industry, one demographic appears to be outperforming all others; the male shopper. Tmall, China’s largest B2C e-commerce platform recently revealed that the growth rate for men buying beauty products is higher than among women (31% year-on-year growth versus 29%). And the Chinese male beauty market continues to outperform those in other countries, with a projected growth of 15.2% over the next 5 years, compared…