Month: March 2019

MILAN — Roberto Cavalli has teamed with Black & White, Farfetch Group’s independently run business unit and e-commerce platform, to launch its new web site. Featuring big images and bold, graphic fonts, the new robertocavalli.com enables users not only to fully discover the different brands under the Roberto Cavalli Group umbrella, but to shop among a range of Cavalli products. They span from the men’s and women’s ready-to-wear and accessories collections to children’s wear and…

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Two of men’s wear’s most familiar faces have joined forces. Erik Ulin, the former head of men’s wear for UBM Fashion, and Eric Jennings, who had served most recently as men’s fashion director for Saks Fifth Avenue, have created E2 Brand Management to advise companies on brand positioning, marketing and growth strategies. E2 officially launched quietly in August and now counts Swedish brand Stutterheim as well as New York City’s Paragon Sports among its clients.…

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PUT A RING ON IT: Jewelry brand Hearts on Fire is getting into the influencer game. The Boston-based jeweler has teamed with wedding dress influencer and designer Hayley Paige, entering a licensing agreement to produce a range of bridal jewelry under her name. The collection will become available for purchase in spring 2019 through Hearts on Fire retailers, as well as the brand’s own e-commerce channels. The agreement is a move by Hearts on Fire…

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IT TAKES TWO: It’s a busy season for the Karl Lagerfeld brand, which is gearing up for the worldwide launch on Oct. 19 of a men’s and women’s capsule with Puma. It caps the sports brand’s Suede 50 program of collaborations marking the 50th anniversary of its original Suede sneaker. While originally focused on the shoe, the project grew into a 13-piece capsule fusing the brands’ respective codes. Items include a women’s cropped T-shirt and…

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Izod has tapped “Saturday Night Live” cast member and head writer Colin Jost and Green Bay Packers quarterback Aaron Rodgers to appear in its fall advertising campaign. The PVH Corp.-owned brand partnered with Jost on the script development for the spots, which poke fun at traditional men’s wear advertising. One 60-second spot, for example, features a pick-up football game with the MVP-winning quarterback with voiceovers from Jost. “We set out to develop a spot that…

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Hot country newcomer Kane Brown has been named an ambassador for New Era Cap Co. Inc. Brown is the only country artist who will be featured in the campaign, joining NFL athletes Dak Prescott, Sterling Shepard, Jimmy Garoppolo, JuJu Smith-Schuster, Jamal Adams and model Victoria Brito. These faces will be featured in New Era creative campaigns for the brand’s NFL line of products. As part of the deal, Brown also designed an exclusive New Era hat that will…

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Southern Tide is cozying up to the college crowd. The Greenville, S.C.-based coastal-inspired brand will kick off a Tailgate Tour on Sept. 7, where it will travel to six colleges around the South to engage with students and alumni during some of the schools’ biggest college football games. Southern Tide, which has a successful collegiate-licensed apparel collection with more than 40 universities around the U.S., works with ambassadors at schools around the country throughout the…

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KNITWITS: Uniqlo is set to hit Paris Fashion Week with an exhibition in the two-story Galerie Nationale du Jeu de Paume, a contemporary art museum located in the Jardin des Tuileries. Entitled “The Art and Science of LifeWear: Creating a New Standard in Knitwear,” the large-scale and experiential event will showcase the mix of art, color, craftsmanship and Japanese technology that goes into the making of the knitwear of the Japanese casual apparel giant. The…

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ALAÏA IN MILAN: Milan is set to host an exhibition displaying designs by Azzedine Alaïa, charting his creative path from the Eighties until his last Paris couture show in July 2017. Supported by the Azzedine Alaïa Association and Vogue Italia, in partnership with Place Vendôme Qatar, “Azzedine Alaïa Couture Sculpture” is slated to run Sept. 21 to 25 at Palazzo Clerici during Milan Fashion Week, with an opening event scheduled for the evening of Sept. 20. The…

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Gabriela Hearst has named Giuseppe Giovannetti chief executive officer. He joined the company last year in a consulting role. Prior to that he held the role of president of Americas at Bottega Veneta in 2011, before moving to ceo at Tomas Maier in 2014. Giovannetti will report to Gabriela Hearst’s board of directors, and focus on developing the brand’s global distribution in key international markets, managing production in Italy and overseeing the design and production…

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